Archaeopteryx Design...What's involved for web marketing and publishing:

What you'll have to consider to  create you a well-rounded, Professional Web Site, that will sell.

 

Hosting will cost you $11-$65 per month. (small site: $13) Picture, if you will, a big C:Drive somewhere, always turned on, where anybody can point to your site.  You get what you pay for, in terms of speed and reliability. Free hosting tends to be slow and loaded down with advertising.

 

Design implementation: You're looking at $150-$5,000 for a professional site. Maintenance can be done by me at an hourly rate,  or I can set you up to do it. $450 or so for a basic 5-15 page site, with all technical setup, custom graphics, and search engine optimization.

 

Domain name (crucial); This plays in integrally with searchability. Generally, the more

 specific the better. If you're fortunate enough to have a narrow niche,  i.e. you sell mouse

traps, combined with some unusual name; Ipatiev, then I can guarantee good search 

results. If you're in a broader niche, i.e. Galleries, then we can narrow it with distinctive 

key wordsHyphen separation is important in domain names, because clumping words

 makes them less distinguishable by the search engines.  Also, '.com' is still the most 

prestigious, but other suffixes (.net, .biz, etc. work just as well.  Just don't pay more than $20/year for name registration. Avoid Network Solutions Inc.   Verio can help

 with name registration.  

 

You want your whole site to be consistent, with company image, including custom graphics, buttons, color schemes, backgrounds, recurring themes on pages,  etc.

 

Options include databases the web, information submission forms, chat groups, secure pages, credit card payments, shopping cart.

 

You’ll get monthly access report showing site visitor information, how they found you, activity by day of week, top users, most requested pages, top search keywords, etc. Sample of report.

 

E-mail accounts from yourdomain.com, customer info. forms, hit counter, if desired.

 

We'll optimize your web page for search-engine results, and guarantee registering with major Web search engines (Google, Alta Vista, InfoSeek, Excite, Lycos, WebCrawler, HotBot, Yahoo etc.) Site will also be registered with topical link sites and registries. Above reports will indicate our effectiveness in this area. This is a huge issue if you want your site to be seen. We work this issue very hard, even though it's an intangible.

 

Periodic re-design and refinement, billed on an hourly basis.

 

Tech. Support and training for you and your people, if needed.

 

Web site work in process will be displayed on a private site to allow evaluation and modifications by the client.

 

Communications i.e. modifications, adding or dropping images, can be handled by fax, e-mail, or telephone.

Your time is limited. To help you plan time and resources;

 

 In the beginning you’ll need to:

Make decision on domain name.

 

 Provide logos, color swatches, catalogs, or other items you want tied in with site. You can be as involved as you want in the site layout and design, or we’ll take care of it and just get your approval. Web colors.

 

Provide 15-50 keywords, 4-10 key phrases, and two short blurbs, about 115 characters, 

and 1000 characters in length.

 

Your input after start-up:

 

Timely notification of image deletions, event calendar changes, design updates.

 

For Galleries; if you shoot your own photos, timely images (via disk or e-mail) including complete info. (medium, price, dimensions etc.)  If we shoot, may require a gallery 

employee’s time during shoot. I have also set up galleries to do their own modifications.

 

You’ll get a lot more bang for your buck if you work with us to tie the site in with the rest of your marketing mix and image.

 

 

See existing sites;  http://www.newmexico-ranchland.com    http://www.hahnross.com 

 

Flexible pricing, you’re not locked into some ‘plan’. Call 505-232-8750 or e-mail your requirements and I’ll give you a rough price quote.

 

Donald Dean, MBA